Copywriting takes many different forms, but has one job: persuade people to buy (or to click, to inquire, to download, etc). It takes in-depth understanding of the audience, the ability to select the right words for them, and the skill of chopping off words that are making it too baggy. Here are some examples of copywriting from my own portfolio.

The first group are my creations for paying clients, and that means they’re out in the world right now.

The second group are the training pieces I wrote for when I was studying to become a certified copywriter. No one has used them, so they’re just sitting happily in my portfolio, but I wrote them as if they were actually requested by a client.

Want to see the full list of what I can write for you? Have a look at my services here.