Promotional Copy for Joe Browns

Training with The College of Media and Publishing

Who is this written for? This is written for Joe Browns, the fashion company.

Who is the target audience? The audience is people who are young and seeking to find clothing that allows self-expression. They are either familiar with Joe Browns but not regular customers, or they have not heard of Joe Browns at all. They need convincing that Joe Browns will flaunt their uniqueness.

What is the purpose? This piece can be used in a brochure, on social media or can be adapted for emails.

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Bring in the embroidered denim. Cheer the floral print. Enter bold colours and fringes, gingham and velvet.

Craving individualism in your wardrobe? Look no further. No more following the trends or blending in. Joe Browns expresses you.

Embrace your inner retro with pinafores, velvet dresses and faux fur coats. Turn up to the party in bold reds, greens, blues or a floral mix of all. Be boho in the unique dresses you’ve always wanted.

Now your essentials can be special. Wear dresses with a shiny belt. Rock heeled boots with laces or embroidery. Throw on a military-style trench coat or a neat waistcoat. Pull on a colourful tunic over your jeans, a cardigan with a fringe or a kimono.

Men, express your adventurous side with the ‘Road to Freedom’ or ‘Race the Waves’ collections that ditch monotony and burst with character. Graphic tees, bold jumpers and thick jackets are here to bring flavour to your apparel.

Or let Joe Browns style your home with distinctive furniture, kitchenware and bedding. Bring your personal taste into your surroundings.

Head to www.joebrowns.co.uk today to discover the unique pieces you’ve been longing for.

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Disclaimer: This project was written as part of the training for my diploma for The College of Media and Publishing and has not been used by real clients.