When you’re making plans for marketing, it’s easy to think, “I’ll just figure it out myself.” Or, “I’ll just see what happens.” So why hire a freelance copywriter?
Here are the benefits your business will get from hiring a freelance copywriter.
1. You’ll save money.
How? Won’t it cost you money to hire one?
Yes, it does. But the cost of hiring a freelance copywriter is quickly swallowed up by the income from the sales you’ll make. Copywriters are all about attracting customers to your business and as they know the nooks and crannies of the marketing world, they’re primed to sell you.
Your other option is to employ a copywriter in-house. But instead of paying out a full-time salary, you can hire a freelance copywriter for a project and then save your cash until the next project. Once you start getting busy, you can focus on your work until you need a marketing boost again.
Essentially, you’re paying to boost your profits. You’re giving out to get way more back in.
2. You’ll have more spare time.
If you’re frustrated at how long it takes you to create marketing, or you need to schedule big chunks of time for it, you need a copywriter.
When you hire a freelance copywriter, you shave off all that time creating marketing material and give it to your copywriter. They’ll need a fraction of the time to create the brief and discuss what you need. Then you sit back and get on with all your other priorities.
You don’t get paid to create marketing. They do. You need as much time as possible to focus on your own business.
It’s the most effective way to make your life easier.
3. You’ll reach people effectively.
Marketing should make people come to you. To achieve that, you need to attract the right people in the right way.
You’re wooing them, hanging out with them, encouraging and supporting them. That trust you’re building? That’s what makes them buy from you. And it takes careful word craft to hit the spot with your target audience.
Well, that’s exactly the freelance copywriter’s game. They’ll write effective marketing for you, and if you have that, you’ll not only rake in the sales, but people will recognise you as a trustworthy and authoritative brand.
It’s all about knowing your target audience, almost as well as knowing a friend. Most likely, your current marketing skims the surface of your target audience’s desires and needs. But with a freelance copywriter, your marketing can dig deep to touch them in a powerful way that they can really relate to.
That in-depth research into your customers is what copywriters do. It’s how they make copy powerful.
4. You’ll keep up with today’s trends.
Here’s something else you probably don’t have time for. Investigating what’s hot right now and tapping into it in a way that benefits your business.
AI has stirred the marketing pot so that trends on social media, marketing, and Google search are adapting. The goalposts for getting your business visible are shifting. If you try and write without understanding the trends, you’ll be talking to an empty space.
So why hire a freelance copywriter? Because they know how to write copy that gets in front of people’s eyes, and not lost in an empty chasm of the internet.
5. You’ll make more money.
This is the sum of all the above parts, and is the ultimate benefit to hiring a freelance copywriter.
Copywriters are trained to make your business flourish through effective marketing. It’s the easiest hands-off way to get your name out there and boost your sales.
If you think freelance copywriters are charging a lot, that’s because they’re worth that much. You’ll get that money back and more, as well as amazing visibility that draws your customers in.
Wondering how to hire a copywriter?
It’s a good idea to know what they can write for you. Check out Diamond Copy’s services page to see what you might need for your business. Of course, if you’re not sure, just get in touch and we’ll help you out.