Why hire a freelance copywriter? Here’s the real value they bring.
Key Takeaways
- You’ll benefit by paying only when you need a project completed instead of paying a salary for a permanent copywriter.
- You’ll be able to focus on other important tasks while your copywriter handles your marketing.
- You’ll reach the right audience with the right messaging and show that you’re relevant.
- You’ll attract more customers because a copywriter’s job is to convince your audience that you are the right solution.
Table of Contents
When you’re making plans for marketing, it’s easy to think, “I’ll just figure it out myself.” So why hire a freelance copywriter?
Here are the benefits your business will get from hiring a freelance copywriter.
1. You’ll save money.
How? Won’t it cost you money to hire one?
Yes, it does. But the cost of hiring a freelance copywriter is quickly swallowed up by the income from the sales you’ll make. Copywriters are all about attracting customers to your business and as they know the nooks and crannies of the marketing world, they’re primed to sell you.
Your other option is to employ a copywriter in-house. But instead of paying out a full-time salary, you can hire a freelance copywriter for a project and then save your cash until the next project. Once you start getting busy, you can focus on your work until you need a marketing boost again.
Essentially, you’re paying to boost your profits. You’re giving out to get way more back in.
2. You’ll have more spare time.
If you’re frustrated at how long it takes you to create marketing, or you need to schedule big chunks of time for it, you need a copywriter.
When you hire a freelance copywriter, you shave off all that time creating marketing material and give it to your copywriter. They’ll need a fraction of the time to create the brief and discuss what you need. Then you sit back and get on with all your other priorities.
You don’t get paid to create marketing. They do. You need as much time as possible to focus on your own business.
It’s the most effective way to make your life easier.
3. You’ll reach people effectively.
Marketing should make people come to you. To achieve that, you need to attract the right people in the right way.
You’re wooing them, hanging out with them, encouraging and supporting them. That trust you’re building? That’s what makes them buy from you. And it takes careful word craft to hit the spot with your target audience.
Well, that’s exactly the freelance copywriter’s game. They’ll write effective marketing for you, and if you have that, you’ll not only rake in the sales, but people will recognise you as a trustworthy and authoritative brand.
It’s all about knowing your target audience, almost as well as knowing a friend. Most likely, your current marketing skims the surface of your target audience’s desires and needs. But with a freelance copywriter, your marketing can dig deep to touch them in a powerful way that they can really relate to.
That in-depth research into your customers is what copywriters do. It’s how they make copy powerful.
4. You’ll keep up with today’s trends.
Here’s something else you probably don’t have time for. Investigating what’s hot right now and tapping into it in a way that benefits your business.
AI has stirred the marketing pot so that trends on social media, marketing, and Google search are adapting. The goalposts for getting your business visible are shifting. If you try and write without understanding the trends, you’ll be talking to an empty space.
So why hire a freelance copywriter? Because they know how to write copy that gets in front of people’s eyes, and not lost in an empty chasm of the internet.
5. You’ll make more money.
This is the sum of all the above parts, and is the ultimate benefit to hiring a freelance copywriter.
Copywriters are trained to make your business flourish through effective marketing. It’s the easiest hands-off way to get your name out there and boost your sales.
If you think freelance copywriters are charging a lot, that’s because they’re worth that much. You’ll get that money back and more, as well as amazing visibility that draws your customers in.
Wondering how to hire a copywriter?
It’s a good idea to know what they can write for you. Check out Diamond Copy’s services page to see what you might need for your business. Of course, if you’re not sure, just get in touch and I’ll help you out.
Hi! I’m Laura, a certified copywriter. Need a hand with marketing? Jump here to let me know and I’ll help you get back on track.
How do I know I can trust a freelance copywriter?
Firstly, do the same as you would when you’re buying something: check the reviews. See what other people have to say about working with this copywriter. Secondly, have a look at their portfolio to see their writing skill and whether you like their work. Thirdly, check your copywriter has prepared a clear, fair contract and a Privacy Policy that you can easily access. Finally, see how they’re interacting on social media. Are they responding to people well? Are they respectful and creating engaging content? If these are all positive, they’re trustworthy.
Are copywriters willing to meet or work in person?
Most copywriters are willing to meet in person, yes. If you’re within their area, most copywriters want to meet you as they will often see this as the best way to get to know you. If they don’t offer first, just ask. The second-best option they’ll offer is a video call.
If they decline or delay an in-person meeting, the most likely reason is that their diary is full and it’s easier to do a video call. Copywriters view their relationship with you as a top priority so they will normally fit you in their diary when they’re next free.
As for working in-person, most freelance copywriters prefer to work remotely because they are relying on the freedom of being a freelancer to fit around their lifestyle. However, they will sometimes be willing to come in weekly or bi-monthly.
How much do copywriters charge?
This varies on the experience of the copywriter and their individual pricing system. Some copywriters charge per word, some per hour or day and some per project. The cost is calculated once your copywriter has all the details they need about the project, the audience, deadlines and more. The range in daily rates is wide: copywriters can charge anywhere between £200 and £2000+ per day.
Where’s the best place to find a copywriter?
They’re pretty easy to find, but I would say to search on ProCopywriters.co.uk. They list a wide range of experienced copywriters and you can easily compare their services. You’re also looking at a copywriter’s website right now, so why not see what I can do for you?