Training with The College of Media and Publishing
Who is this written for? This product description was written for Ferrari.
Who is the target audience? The audience are loyal Ferrari customers who have enough income to buy a Ferrari to add to their collection or start their collection. They already love Ferrari or other sports cars, but need convincing that this one will impress.
What is the purpose? This promotional copy is intended to be published on their website to promote the new Ferrari Purosangue. It would be in the description section for customers to read about it in detail.
It’s time for the Ferrari you love to become the Ferrari you long for. The Purosangue meets you in your search for sport, beauty, and convenience.
The promise of power is fulfilled. Muscular V12 capability invigorates your daily drive with its 6.5L engine producing 715 bhp with classic Ferrari calibre. A new dual clutch wields 8 gears at 35% higher performance to bring you 716 Nm of Torque. Elude the wind and unleash the power that aerodynamics delivers, thanks to air-defying bodywork design.
Purosangue is the new breed of Ferrari genius. For the first time, its sporty DNA is complimented with ease and practicality to make this your day-to-day comfort car. World-first active suspension technology tightens body roll and absorbs uneven surfaces at higher frequencies than ever before. Relax in the stylish four-seater cabin perfected to the colours of your choice and drive with touchscreen control at your fingertips. A spacious boot and four doors bring the first ever family feel to your Ferrari.
Purosangue is the novelty that exudes Ferrari loyalty. The stunning bodywork, explosive throttle response and throaty soundtrack remain true to Formula 1 quality. Purosangue expertly compliments your everyday life with sporty Ferrari supremacy.
Disclaimer: This project was written as part of the training for my diploma for The College of Media and Publishing and has not been used by real clients.