Blog post
The place to show your expertise
What is it?
This service gives you a complete, SEO-optimised, Google-centred and informative blog post with an original insight and copyright-free images.
I will either give this to you as a Word document or I will post it straight onto your website.
What's the value of a blog post?
Blog posts show people a few important things.
- They show off your expertise in your industry, and how that translates into solving your customer’s problems.
- They show people that you understand their situation as you answer their questions and show that you are here to be helpful.
- They show people that your website is a reliable, authoritative source on the subject, and that they can trust you.
- They also subtly promote your products or services, as people will believe you know what you’re talking about.
- Google loves websites that are saturated with good-quality content, so you’re more likely to get quoted in AI Overviews with more blog posts.
Does my business need this?
You need this if:
- You already have a website that you are (or want to be) using to sell your products or services.
- Your prospects need a bit of convincing before they buy. They need to know it’s worth it.
- There’s a lot of competition in your industry and you want to show that you’re the expert customers should trust.
Here's what's included
A strategy meeting
We’ll sit down together for up to two hours to fill in a brief, sign the contract and set up any software that we may use together e.g. Zoho Workdrive.
This is my chance to learn as much as I can from you about your business, the questions or concerns your customers have, your USP and more.
Research
After our conversation, I’ll be doing my own desk research on your business and your industry. I’ll be collecting data from reliable sources to show your audience your expertise.
Creating the Blog Post
I’ll craft a blog post that is helpful to customers and loved by Google, to help AI find the post and use the information on AI Overviews.
You can choose either a short or long blog post. Long performs better in search engines, but a short one is good for filling up your website and giving people updates, such as news.
Editing
At this stage, I send you a completed blog post— as finished as possible. However, you can send me as many edits as you need.
You have two rounds of revisions to send me. We may need to meet again or have a video call to discuss the blog post live.
Complete!
We’ll upload your blog post to your site, optimise it and release it into the world. I’ll check in with you to see how many visitors you got in a few months.
Estimated cost: Long blost post (£320), short blog post (£120)
The exact cost will depend on the amount of research I will need to do for your business or industry. For example, if your business is fairly large with many employees, many branches and a long history then it will take more research than a small sole trader business will.
Please rest assured, there are no hidden costs!
Next steps
I'd like a blog post, please
I’d love to help you! Head over to the contact page to fill in the form, send an email or call me.
I'd like to have a chat about it first
Absolutely. You can email me, call me or fill in the form on my contact page. Ask away!
This isn't for me at all
No problem! Have a look at the rest of my services to see which one would suit your needs best.