4 min read
You might be losing heart over your blog, or unsure whether to start one. Actually your business blog is still a powerful marketing tool and is one of the best ways to sell to hesitant buyers.
Don’t be put off by the rising demand for video content. Blogs still work.
Why does your business need a blog? Well, here’s some real benefits to take from your business blog.
Key takeaways
- It’s an excellent marketing strategy because you’re proving that you’re an authority in the industry. You know what you’re talking about.
- You can link to it on your social media and drive traffic towards your website.
- You can be found by AI bots such as ChatGPT if you structure it right.
Table of Contents
1. You’re answering people’s burning questions
Nowadays, people aren’t just typing in your product when they search online. They’re asking, “how can I get rid of mould in my bathroom?” or “how do you know when your plant needs plant food?”
People want you to help them with their lives. And to get that, most of the time they’re asking questions instead of searching for specific products.
A blog on your business website is the perfect hook for your next customers. They’re concerned, and you’ve got the answers. By just answering one question in depth per blog post, you’ve shown that you’re there for them, and you’ve got the solution they need.
Prove you’re what people are looking for.
2. You’re building readers’ trust
As you know, you can’t earn revenue without the customer’s trust. Well, having a conversation is exactly how people get to know you, and that conversation can be started by you in a blog.
When people read your blog post, they’re automatically answering in their head, or feeling something about what you’re reading. It’s you having a silent chat with the customer.
So, people read blogs to get to know what you’re like, not just how good you are at your service. What’s your tone of voice? Your attitude? Often, this is what makes people convert because they want to know who they’re buying from.
A phone conversation or face-to-face interaction are prime ways to give this information to your customer, but the benefits of a blog are that you can chat away on your blog on a host of topics and they’ll listen to you in their own time.
It has the same effect as watching a YouTube video—you really feel like you’re getting to know the person, but without needing to reply. They’ll think about what you’re saying, and with regular posts, you’ll keep the relationship going.
3. You’re getting better visibility for your website
This is great news. More content means more visitors because there’s more opportunity for people to click on your name.
Your website is your online foundation and it’s got a crucial role in bringing people down the marketing funnel, whichever industry you’re in. So, you want plenty of visitors to click and, crucially, convert.
However, there is a warning. Your content must be top-quality. Junk content is being turfed out by Google and can harm your website because Google only ranks original, quality content that adds value to the online world.
And if you rely on AI to write it all for you, Google doesn’t rank it as high, and your customers probably won’t see it.
Don’t worry though, there’s help further down.
4. You’ve got something meaty to share on social media
As well as posting updates about your new range, your new staff member or anniversaries you want to celebrate, you can also share your valuable expertise on social media.
This is why your business needs a blog. One piece of content—your blog post—can be shared across all your channels in one ninja move.
People can access your content extremely easily and will love that you’re tuning into their needs and concerns with deeper insights than just a short social media post.
One blog post can reach so many people. That’s a powerful marketing technique.
5. You don’t have to write a business blog yourself
This doesn’t need to be a headache of a project. You don’t need to sweat it out, coming up with fresh ideas every week.
Because that’s my job and I love it. I’m a freelance copywriter, so that means I write interesting content for you and know how to help your post rank in the search engines.
Don’t trust AI to write it all for you. Google will just move it down the rankings. I write blog posts from scratch, so it’s a conversation from human to human, which is what people really want.
Put finger to keyboard
Not to write a business blog, but to get in touch. Just send me a message here and I can write a business blog for you. Or, check out my own blog first to see what you’re getting in for.
Here’s my portfolio of work and here’s my service page for when you’re needing some marketing help.
Hi! I’m Laura, a certified copywriter. Need a hand with marketing? Jump here to let me know and I’ll help you get back on track.
Can’t I just get AI to write it for me?
You could, but your audience will be able to tell straight away. This gives your content a bad impression to readers because they are less likely to trust what AI tells them than a staff member from your company. If you choose to use ChatGPT or another AI tool, you should edit it thoroughly to bring the human voice back into it. People always want to talk to real people to solve their problems, no matter how advanced AI is. If you’re running out of time to write blog posts, that’s where I can help you.
How do I get visitors to my blog post?
The short answer is SEO, AEO and GEO. What do they stand for? Search Engine Optimisation, Answer Engine Optimisation and Generative Engine Optimisation. You need to optimise your post with keywords, titles and more to be found on the right search results page. You need concise, sub-headed content to be found in AI Overviews and Featured Snippets. And you need in-depth, structured answers to be found by LLMs such as ChatGPT, Perplexity and Gemini. SEO, AEO and GEO overlap quite a bit so you by including high-quality, structured content with user-friendly features and you’ll be hitting them all. If you need some help, just drop me a message.
What should be blog be about?
Write about the biggest questions customers have about your industry or your products. Showing yourself as having authority and knowledge in your industry will compel customers to buy from you, so show what you know. You could do a ‘listicle’ (article in the form of a list), an interview with an industry expert, a deep dive into one question and more. If you’d like a copywriter to handle it, I’m here for you.